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| S&G Melon Today |
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Who we are Leaders in Innovation & Quality S&G is the name of Syngenta’s brand for vegetables seeds in Europe, Africa, the Middle East and Asia, and for flowers worldwide. Syngenta is a world-leading agribusiness and one of the main companies in the high-value seeds market, with sales of over USD 9.2 billion in 2007. Committed to innovation and quality, more than 10% of our sales is invested in Product Development. Our Product Development Centres are located in the main production areas, in order to ensure quality, increase safety and, in this way, meet our primary goal: that of satisfying the needs of every player in the business chain, from the grower to the consumer. A new and fully dedicated melon team has been created within the S&G organisation, combining all its in-house knowledge and know-how in the following areas: * Product Development * Seed Production * Marketing * Sales S&G Melon Programme Working To Satisfy The Demands Of The Consumer Product Development Specialised teams at S&G devote their efforts to breeding and developing new products that will meet the requirements of the market. This approach attends to the needs of all the players in the business chain, from the grower to the retailer and includes the screening of the best agronomic characteristics among all crosses in key market segments. Pathologists also play a vital role with their work on diseases and pest resistance. As a result of this research, new melon varieties are developed and tested in all the main production areas throughout Europe, Africa and the Middle East. Seed Production The melon seed production team is constantly looking for different ways to achieve optimum reliability and quality of seed production and supply. Marketing A strong melon marketing team combines the international overview of the Product Business Manager with the in-depth knowledge of local market needs and consumer trends acquired by the Product Managers network located in Europe, Africa and the Middle East. This marketing team analyses the needs of the markets and production areas before defining the features of ideal melon varieties for the research team to investigate. Sales Specialized sales teams are present in the main melon markets in Europe, Africa and the Middle East. Their mission is to satisfy the demanding technical requirements of professional melon growers, young plant raisers and those that work in the fresh cut vegetables industry. Leaders in Innovation & Quality At S&G our main objective is customer satisfaction. That is why we have created the Produce Quality Labs, where products are evaluated scientifically, with special attention to new consumer preferences and trends. The centres located in Spain and the Netherlands analyse sensorial and physical characteristics that define the quality features of our products: taste, texture, aroma, acidity, juiciness, sugar levels, colour and size, among others. The results obtained in the Produce Quality Labs, together with the permanent study of new consumer trends in different countries, enable S&G to offer truly innovative products that satisfy all the players in the fresh fruit and vegetable business chain. S&G Melons Bring flavour, sweetness and creativity to every dish Round, elongated, smoth, netted, with green pulp and very sweet, yellow and refreshing… there is for all the inclinations. S&G Melons, a truly wide range of melons developed to satisfy all the members of the food chain. Sweet, attractive fruits which stay fresh for longer and easily adapt to the modern transport conditions. |
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